deanna doersch

Audiotree Music Festival

/ Music Festival Design /

Audiotree Music Festival is the IRL counterpart to the mostly-digital music discovery platform. Their annual festival is in Kalamazoo, Michigan. Photos by Austin Peters.



My Role

Experiential Designer

For Audiotree’s annual festival, I expanded their brand into their space by designing a large logo structure in which festival guests could interact. I worked with wood worker Andi Crist to bring my design to life. See my original design mockup in the section below, along with photos of the structure in place at the actual festival.


Andi Crist - Fabricator

Claire Killion - Photographer and Producer